Embracing ‘Ripening’ in Sustainability Transformation

Felicity McLean
4 min readMar 10, 2024

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‘Radical love’ and seeking ‘soul’ are essential ingredients for a regenerative society

Ripening Pomegranate Tree
Photo by Akira on Unsplash

When faced with global social and environmental challenges, we can assume that we should be entirely focused on solving the problems ‘out there’. But without paying attention to our inner world and inter-being — the ways in which we relate to one another — can we really reimagine our world and enable flourishing futures for all?

Below are a few soul-quenching, perspective-shifting provocations for those of us working to stretch, push, and hustle at the edges of the status quo — from two of my go-to (weekend) podcasts The Way Out is In and Regeneration Rising.

Soil, Soul and Society: a trinity for the new age that rises above transactional dualism. Soil relates to nature, society relates to humans — two physical and relatable aspects. But we often don’t recognise the existence of anything that cannot be measured and quantified, such as compassion, love and friendship. Soul, meaning all life, exists in between nature and humanity to create a trinity, and to add sacredness to each. Understanding sacred quality of nature and irreverence for nature and respect for nature is at the heart of regenerative culture. We need this inner transformation — of consciousness, worldview, and relationships of interbeing, to shift the changes needed in our outer world.

Radical Love: Satish Kumar’s book of this name provokes an exploration of the transformative power of love in all its forms, from romantic love to love for one’s family and community to love for the planet and all beings. He speaks of love as unity — love that unites and connects us. Radical love is an expression of sacred relationship we share with all life, and it is these immaterial relationships are the true reality. We need to shift our worldview and way of seeing the world as one that is regenerative and connected.

Ripening: In Buddhist teaching, ripening relates to the understanding that the care, love, attention, and commitment we put into what’s important in life takes time to ripen, and that we shouldn’t expect instant results. Ripening can also be understood as the process, the journey and the practice. This is a particularly powerful provocation for those of us pushing the status quo towards systems change. Our actions will ripen.

What do you think? How can we apply some of this thinking to the shift and transformations we want to see within the business community?

Embracing a regenerative mindset within business and sustainability

Inner transformation and a holistic approach to societal challenges, aligns with the principles of regenerative culture and sustainable living. Applying this thinking to the business community requires a shift beyond profit and ESG compliance towards a more holistic, values-driven approach.

Here are some ways we could integrate regenerative thinking into business:

Embrace the Soil, Soul, and Society Trinity:

  • Soil (Nature): Encourage businesses to adopt sustainable and regenerative practices that prioritize environmental stewardship. This involves mindful resource use, reducing waste, and supporting initiatives that contribute to ecosystem health.
  • Soul (Life): Cultivate a sense of purpose within the organization. Businesses can go beyond profit-driven motives and contribute positively to society. This involves promoting well-being, fostering positive work cultures, and engaging in socially responsible practices.
  • Society (Humanity): Prioritize relationships and interconnectedness within and outside the organization. Foster a sense of community and collaboration, ensuring that business decisions consider social impacts and contribute to the well-being of society.

Radical Love and Unity:

  • Encourage a culture of empathy and compassion within the business community. This involves recognizing the interconnectedness of all stakeholders and considering the well-being of employees, customers, communities, and the planet in decision-making.
  • Foster a sense of unity and shared purpose. Highlight the importance of collaboration over competition, encouraging businesses to work together towards common goals that benefit society as a whole.

Ripening and Patience:

  • Acknowledge that meaningful change takes time. Businesses should adopt a long-term perspective and be patient with the outcomes of their sustainability and regenerative initiatives.
  • Promote a culture of continuous improvement and learning. Encourage businesses to view challenges as opportunities for growth and to adapt their strategies based on evolving circumstances.

Inner Transformation and Conscious Leadership:

  • Encourage leaders within the business community to engage in self-reflection and personal development. Conscious leadership involves an awareness of one’s values, the impact of decisions on stakeholders, and a commitment to ethical practices.
  • Integrate mindfulness practices within the workplace to enhance employees’ well-being and foster a positive work environment.

Measurement Beyond Quantifiable Metrics:

  • Recognize and measure the impact of non-material factors such as employee satisfaction, community well-being, and environmental health. Consider integrating triple-bottom-line reporting that accounts for social, environmental, and financial performance.

By incorporating these principles, businesses can contribute to a regenerative culture that goes beyond profit and actively contributes to the well-being of people and the planet. This shift towards a more mindful and interconnected approach can lead to more sustainable and resilient future.

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Felicity McLean

Working at the intersection of behaviour change, creative transformation, and sustainability at WPP.